Starbucks have adopted a data driven mobile first approach to making the customer journey simpler and easier in its coffee shops world-wide.
Innovating and transforming the Customer experience by leveraging data-driven analytics and technology is critical for success in a 21st Century convenient foodservice retailer. 21% of Starbucks transactions are now completed via mobile … in store at the till using Apple Pay via app or using Starbucks Mobile Order and Pay . What’s more is Starbucks processes more than 6million Mobile Order and Pay transactions a month globally.
Mobile Order & Pay is available on iOS and Android . It’s a relatively new feature of the popular Starbucks mobile app that allows customers to place and pay for an order in advance of their visits and pick it up at a participating Starbucks location. Following successful launches in select US cities , mobile ordering is emerging as the fastest and easiest way for Starbucks customers to order ahead , then pay and pick up their purchases, providing on-the-go customers a simple and quick alternative to get their favourite coffee. Massive in USA and beginning to be trialled in UK,There’s a trial store on Tottenham Court Road.
The Mobile Order and Pay feature allows customers to choose a store from a (Google) map view , browse , select and customise drinks, view the estimated time the order will be ready and pre-pay the order. All within the Starbucks app, and integrated into the existing Starbucks app, and my-Starbucks Rewards loyalty programme. A simple easy way to sign up and earn Stars
Starbucks are leading the way as Tech leaders in convenience foodservice, using data and technology in a way that McDonald’s , Burger King and Dunkin’ Donuts will need to respond to rapidly if they want to respond to customer needs.