bezos letters to shareholders

Bezos letters to shareholders are a masterclass in leadership

Jeff Bezos has been writing a letter to shareholders since 1997 and looking at all of them gives an insight to the organisation and a masterclass in leadership. This is a series of short blogs  that gives you a snap shot / key takes outs of each letter, along with links to them all.

Andrew is Managing Partner at NorthBailey : after nearly two decades in data driven insight and marketing leadership roles at UK grocers , he’s using his experience and network to help NorthBailey clients.

Move fast and focus on outcomes

“Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always…

Bet on ideas with unlimited upside

“A dreamy business product has at least four characteristics. Customers love it, it can grow to very large size, it has strong…

self serve platforms unlock innovation

  Self-service platforms unlock innovation “I am emphasizing the self-service nature of these platforms because it’s important for a reason I think…

R&D should pervade every department

“And while many of our systems are based on the latest in computer science research, this often hasn’t been sufficient: our architects…

look to CX improvements to tip business decisions

“Math-based decisions command wide agreement, whereas judgment-based decisions are rightly debated and often controversial, at least until put into practice and demonstrated.…

create more than you consume

Bezos last letter to shareholders with a simple message: To all of you: be kind, be original, create more than you consume,…

Build your business on your fixed costs

Build your business on your fixed costs Jeff Bezos letter to shareholders 2001 6/22  Takeaway Companies driven by technology have an incredible…

prioritise cash flow

“The year 2001 will be an important one in our development. Like 2000, this year will be a year of focus and…

Stay terrified of your customers

If you don’t do everything in your power to align with customers’ shifting needs, and instead allow yourself to be distracted by competitors,…

amazon strength lies in scale

“We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to…

Build high standards into company culture

Build high standards into company culture Jeff Bezos letter to shareholders 2017 KEY MESSAGE 20/22 “How do you stay ahead of ever-rising…

Stay terrified of your customers

Bezos masterclass in management through shareholder letters 1998 #2/22   Jeff Bezos has been writing a letter to shareholders since 1997 and…

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link to all letters to shareholders

  • 1997: Bring on shareholders who align with your values

Jeff Bezos Letter to Shareholders 1997

  • 1998: Stay terrified of your customers

Jeff Bezos Letter to Shareholders 1998

  • 1999: Build on top of infrastructure that’s improving on its own

Jeff Bezos Letter to Shareholders 1999

  • 2000: In lean times, build a cash moat

Jeff Bezos Letter to Shareholders 2000

  • 2001: Measure your company by your free cash flow

Jeff Bezos Letter to Shareholders 2001

  • 2002: Build your business on your fixed costs

Jeff Bezos Letter to Shareholders 2002

  • 2003: Long-term thinking is rooted in ownership

Jeff Bezos Letter to Shareholders 2003

  • 2004: Free cash flow enables more innovation

Jeff Bezos Letter to Shareholders 2004

  • 2005: Don’t get fixated on short-term numbers

Jeff Bezos Letter to Shareholders 2005

  • 2006: Nurture your seedlings to build big lines of business

Jeff Bezos Letter to Shareholders 2006

  • 2007: Missionaries build better products

Jeff Bezos Letter to Shareholders 2007

  • 2008: Work backwards from customer needs to know what to build next

Jeff Bezos Letter to Shareholders 2008

  • 2009: Focus on inputs — the outputs will take care of themselves

Jeff Bezos Letter to Shareholders 2009

  • 2010: R&D should pervade every department

Jeff Bezos Letter to Shareholders 2010

  • 2011: Self-service platforms unlock innovation

Jeff Bezos Letter to Shareholders 2011

  • 2012: Surprise and delight your customers to build long-term trust

Jeff Bezos Letter to Shareholders 2012

  • 2013: Decentralize decision-making to generate innovation

Jeff Bezos Letter to Shareholders 2013

  • 2014: Bet on ideas that have unlimited upside

Jeff Bezos Letter to Shareholders 2014

  • 2015: Don’t deliberate over easily reversible decisions

Jeff Bezos Letter to Shareholders 2015

  • 2016: Move fast and focus on outcomes

Jeff Bezos Letter to Shareholders 2016

  • 2017: Build high standards into company culture

Jeff Bezos Letter to Shareholders 2017

  • 2018: Wandering is an essential counterbalance to efficiency

Jeff Bezos Letter to Shareholders 2018Open document settingsOpen publish panel

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