New Leaders : Listen and Learn before rushing to implement a vision

great leaders business

New Leaders, Learn About the Company Before Implementing Your Vision


A new CEO or senior executive has a 50% chance of leaving the organization within 18 months.

Some experts attribute this failure rate to leaders proposing and implementing a new vision too soon. Yes, leaders should know where they plan to take the company, but it’s important for them to understand the organization first.

If you’re new to your senior role, take time to learn about the working environment. Listen to your colleagues and customers and find out if some of your ideas have already been tried.

If people ask about your strategic vision, don’t be afraid to say, “This is my opportunity to listen and learn. Ask me again in three months.”

Studying the landscape before rolling out your big ideas can prevent you from repeating the mistakes of your predecessors — and wasting resources on plans that won’t work.

Adapted from “The Biggest Mistakes New Executives Make,” by Sabina Nawaz

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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