Standard Market – Frictionless Store


Standard Market based in SanFrancisco is a concept store that opened on 7th September located at 1071 Market Street, that allows customers to shop & pay without scanning or stopping to checkout. The Proof-of-concept store uses overhead cameras but no sensors to correctly matches items to the right shopper, detects when a shopper returns an item to the shelf or puts it in a bag or a pocket.

Customers download the Standard Checkout App to shop and checkout. No scanning required for a frictionless experience.


This concept is potentially more scalable in Europe as it has higher levels of privacy with no Biometric information collected from customers including facial recognition, with lightweight installation process with overhead cameras and no sensors.

This is a great example of making the customer experience Better, Simple, Cheaper, with a frictionless experience for customers, simpler stores to run, and lower running costs ongoing. The opportunities around Anonomised shopper analytics in the store are also enormous, allowing continuous improvements.

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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