Alexa I’ll have a skinny decaf latte

starbucks-korea (1)

Starbucks have always been leaders in mobile technology to improve the customer experience, with leadership in mobile order & pay technology.

In an initiative designed to simplify ordering even more consumers in Korea can now remotely voice activate a Starbucks order using Samsung’s digital assistant Bixby. They can also pay for it at the same time in advance of picking it up . Starbucks led in South Korea ( a digitally leading culture) to be the first to leverage the technology to improve the customer experience

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: