Frictionless C-Stores

Creating a seamless frictionless shopping experience is the goal of physical/ digital retail.

Amazon-Go has made the headlines ,Tesco have just announced the launch of a store with no checkouts,  and Sainsbury’s have a trial store in Clapham North but there are other examples around the world where retailers are learning fast:

The Moby Mart, based in Shanghai created by Wheelys, Hefei University of Technology and tech firm Himalafy, has been dubbed ‘the supermarket that comes to you’.

The Moby convenience store is a prototype C-Store that features no staff, no cash registers and runs on wheels, which means it can deliver orders or take itself off to a warehouse for restocking

To enter the C-Store customers download an app and register. They scan any item they wish to purchase or add it to a smart basket which tracks what they are buying. The customers card is automatically charged on leaving the store.

Moby uses advanced analytics and clever use of data and digital to create the new store

Forward-thinking Retailers will continue to use data and digital tech to create a friction-less customer experience that is better, simpler and cheaper for their customers in a relentless drive to meet their needs. The checkout / basket will be the biggest focus of development for retailers as it has one of the highest costs to serve, and the biggest opportunity to improve the customer experience.

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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