The Three Kinds of People You Want on your Next Big Project


The 3 Kinds of People You Want on Your Big New Project

Leadership Tip of the Week #104

adapted from HBR

When you’re building a team for a high-profile project, you want an all-star team.

But it’s not enough to put your high performers on the task.

There are three types of people who should be on the team of any breakthrough initiative.

1. look for people who are comfortable with uncertainty. You need individuals who will remain curious and focused even when the project is far from the end goal.

2. be sure you have people who create structure within chaos and take action. These workers can drive a team forward even when circumstances change.

3. find people who have a combination of three critical traits: divergent thinking (the ability to connect seemingly unrelated information and ideas); convergent action (the ability to execute on ideas and create something tangible); and influential communication (the ability to share knowledge in a coherent, compelling way).

Lots of people have one of these critical traits, but your project team needs employees who have all of them.

Adapted from “If Your Innovation Effort Isn’t Working, Look at Who’s on the Team,” by Nathan Furr et al.

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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