Become the Future: know your customer

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With every new opportunity to engage and serve we are also provided an opportunity to learn. Smart retailers will use all of this to drive singularly and powerfully toward one ultimate goal…

Creating profound, data-informed, connections with your consumer.

We must never lose sight of the big picture to connect with and enrich the lives of each consumer as a unique and recognised individual. In the new world of retail, the future is a seamless and meaningful connection … and the future is here.

As we’ve seen, both from research and in execution, using integrated technology to understand, reach and provide value to your consumer is a strategy that works. But becoming exceptional, when it comes to ethical data gathering and deployment, isn’t just a good idea, it is the fundamental route to survival for modern retailers.

In spite of the state of urgency created by the increasing demands of consumers, many retailers are still behind the curve on both industry adoption and meeting customer expectations.

From seamlessly blended digital and offline worlds to introducing products and ideas that users don’t even know they want yet, today’s leading retailers are those who are setting trends — not merely keeping up with them.

As we look toward the horizon, we will find the brands that embody progress and thrive on the bleeding edge of technology will become the aspirational beacons in their space. The ability to cultivate breakthrough campaigns and captivate both your customers and your competitors’ customers is within your reach.

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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