As much as a third of Zara’s online sales are picked up in one of their stores. This in turn has led to a problem for the retailer, with long queues of disgruntled customers at the Click & Collect desk.
In an attempt to make the customer experience better-simpler-cheaper, Zara has developed a robotic service that involves fetching ordered items from the back of the store and bringing them to a drop box where the customer can collect them. Customers now only need to enter a collection code when they arrive in a store which activates this process.
Better-Simple-cheaper example of using Customer Data & Robotics to improve the Customer Experience
Data Pulses storytelling 