Starbucks data driven coffee

starbucks cup

Starbucks have adopted a data driven mobile first approach to making the customer journey simpler and easier in its coffee shops world-wide.

Innovating and transforming the Customer experience by leveraging data-driven analytics and technology is critical for success in a 21st Century convenient foodservice retailer. 21% of Starbucks transactions are now completed via mobile … in store at the till using Apple Pay via app or using Starbucks Mobile Order and Pay . What’s more is Starbucks processes more than 6million Mobile Order and Pay transactions a month globally.

Mobile Order & Pay is available on iOS and Android . It’s an established of the popular Starbucks mobile app that allows customers to place and pay for an order in advance of their visits and pick it up at a participating Starbucks location. Mobile ordering is emerging as the fastest and easiest way for Starbucks customers to order ahead , then pay and pick up their purchases, providing on-the-go customers a simple and quick alternative to get their favourite coffee.

The Mobile Order and Pay feature allows customers to choose a store from a (Google) map view , browse , select and customise drinks, view the estimated time the order will be ready and pre-pay the order. All within the Starbucks app, and integrated into the existing Starbucks app, and my-Starbucks Rewards loyalty programme. A simple easy way to sign up and earn Stars

PROBLEM: It’s Too popular….

The Mobile Order & pay is creating some problems, that Starbucks are working hard to fix. Customers expect not to wait at all, but at busy times the queue is building up and customers are waiting and creating a headache. Starbucks being Starbucks though is working it through operationally and using data driven technology ahead of its rivals to improve the customer experience

They have launched an AI driven Starbucks Barista where customers can text through their orders: Check out below

 

 

Starbucks are leading the way as Tech leaders in convenience foodservice, using data and technology in a way that McDonald’s , are starting to respond but need to respond rapidly if they want to meet customer needs.

 

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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