Be a better you….

better you

Be a better you rather than worse them

As vulnerable humans, we’re brilliant at paying attention to threats in our midst. We are experts at mitigating against failure, which we trick ourselves into believing is the way to optimising for success. This tendency might explain our willingness to devote our resources to averting risk, solving problems and fixing mistakes. 

When we focus on getting a near perfect score we sometimes overlook the opportunity to do more of what we already do well. 

It’s possible that regularly amplifying delight can produce better results than trying to avoid the random missteps that inevitably happen.

It’s just as important to pay attention to what makes your customers happy as it is to get to the bottom of complaints. 

What do you customers thank you for? 

Make a list. Then do more of that.

  1. Rolling back Prices at Asda
  2. Good Food at Sainsbury’s
  3. Community stores at Coop

 

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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