Celebrate small wins , when changing company culture


Leadership Tip of the week

adapted from Harvard Business review

Celebrate small wins to change company culture

If you’re trying to implement a new culture in your organisation, colleagues are more likely to buy in if they see that the change is already sticking.

Demonstrate small wins early on and showcase examples of how the new culture will help the company achieve its goals.

Here’s an example. Before the pharmaceutical company Dr. Reddy’s rolled out the company’s new mission, “Good health can’t wait,” leaders redesigned the product packaging to be more user-friendly and recast its sales reps as knowledge hubs for physicians.

When the cultural shift was introduced, leaders could point to projects already under way to show how it was succeeding.

Celebrating the first small steps toward a new vision helps your employees understand what the new culture should accomplish — and gives them models to follow when making their own contributions to the shift.

Adapted from “Changing Company Culture Requires a Movement, Not a Mandate,” by Bryan Walker and Sarah A. Soule


Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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