Creating an Open Culture

 Digital-Consumer 2

Management Tip of the week

adapted from Harvard Business Review

Create a Culture Where People Are Open to Feedback


The benefits of an open culture — where frank, candid discussions about problems are possible — are immense, but building an open culture is difficult. However, once you establish the practice of open feedback across the company, you’ll likely find that it builds momentum quickly. Leaders can set their organization on the path to having an open culture by modeling three behaviors:

  • Showing appreciation. Overcome the negative connotation of “feedback” by recognizing your employees’ good work too. Research suggests you should share positive feedback three times as often as negative feedback.
  • Opening up. We all tend to respond to feedback by protecting ourselves, but building an open culture requires leaders to really listen to what people say to them. Demonstrate how to receive feedback without taking it personally.
  • Getting the whole company involved. Silos create an “us vs. them” mindset. Get other departments involved in decision making early and often.

Adapted from “Create a Culture Where Difficult Conversations Aren’t So Hard,” by Jim Whitehurst

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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