The weather has suddenly turned on the Pennines and summer days arrive and I’ve started to cycle again , and connect with my friends across the country on Strava. This Sunday on Fathers Day I cycled the Turnpike Challenge over the Pennines along with 100s of Lyra Clad Fathers.
STRAVA: the fitness app gives users access to cycling and running performance data.This is using customers own data combined with Google maps and geo-location to create tools and reports for themselves, a sort of Business Intelligence (BI) for customers or CI. Access is free initially but users can upgrade to Strava Premium for a small monthly fee with added features.
Strava focuses clearly on creating a great customer experience with a really simple sign up, and starting to get going, easy to use maps, and showing routes.
Users compete against their own personal best with friends or people they don’t know but run or ride the same routes as them. They can take part in wider Global community challenges such as last year just after the Nepal earthquake I was challenged to climb 29000 feet in a month on my bike.
Strava Premium users are ranked for routes of segments by day, year and all-time, and can win badges to improve their standing to become “king of the mountain”. Difficult on popular routes easier if you can find a distant and less popular cycle or running route. Friends connected can give each other kudos for a good cycle.
STRAVA is also advanced in several other uses of data. It has world class use of segmentation to create relevant communication and improve the customer experience. The more you use Strava the more relevant the communication , linked to running or cycling.
STRAVA links members to the wider community by ranking performance against other users.
Challenges create personal competitions as well as a digital community supporting an event e.g. cycle climb 27000 foot to raise money for Nepal earthquake appeal. Users can receive updates when their connections log activity and recently STRAVA launched the ability to message simply.
The STRAVA Community is a virtual digital community bound by the common interest of Cycling.
Data Pulses storytelling 