data pulse #29
Donald Trump has been quietly building a data juggernaut like Barack Obama: defying sceptics he’s been putting tools in place to get out the vote and results from the states so far suggest he is pulling ahead as front-runner because he’s getting the vote out for his supporters.
In 2015 his campaign assembled an experienced data team to build sophisticated models to transform fervour into votes. The team is led by two low-profile former data strategists, Matt Braynard and Witold Chrabaszcz, and they are using the Republican Data Centre plus supercharging it.
The RNC Data Center 2016 is a powerful query and data management tool, providing an interface for over 20 years of voter contact data. This allows Republicans / Trump to read and write data to and from the platform, continuously serving up the latest information to Trump. If Trump wanted to find 10 people on a residential block that haven’t voted in the past 20 years, have strong views on conservative topics and don’t like the Affordable Care Act, they could do so in seconds.
The system is described as the ‘centrepiece of the RNC’s new data-driven political ground game.’ Voter scoring is employed to track each individual in for contact (by mail, door, phone) and whether they voted (by absentee or on Election Day). Advanced voter profiling even matches social data to voter data automatically
The data push is focused on integrating information Trump has collected, through his campaign website and at voter rallies, on nontraditional or unregistered supporters. It also includes commercial data obtained from the RNC and other sources, in an effort to mobilize voters in key early states.
A data driven Trump seems to be storming the Primaries (he won over 50% of vote in Connecticut, Delaware, Maryland, Pennsylvania, and Rhode Island with record turnout ) and into the White House in November.
Check out other Blogs : Data Driven Rednecks, Obama in Subscription Business