Set the Right Conditions for Creativity

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Set the Right Conditions for Creativity

Leadership Tip of the Week #2

adapted from HBR

There isn’t a magic formula for how to be more creative.

But you can deliberately craft the right environment for optimal brain health, which in turn makes it more likely for you to experience artistic inspiration or have that “Eureka” moment.

Start by taking better care of yourself, which means sleeping more (at least 7–9 hours), eating a well-balanced diet, and getting plenty of exercise — the basics for brain functioning.

You should also force yourself to take time to think and reflect.

Try a mindfulness course or some breathing exercises to reduce stress, stop fretting about your deficiencies and failures, and focus on what makes you happy at work.

The positive emotions that are generated when you feel connected to your personal and organizational purpose will help you think more clearly — and more creatively.

Adapted from “How to Free Your Innate Creativity,” by Annie McKee

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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