Telling a story with data

 Telling a story is hard

Telling a story with data is easier

data pulse #19

Don’t let anyone kid you. Telling your story, or the story of your business is hard and most people struggle with it on some level

But there’s a trick to tapping into the heart of your story.

Start where the story ends.
Write down the words you want people to share about you tomorrow.

  1. What did they love about your product?
  2. What made them care about your service?
  3. How did you blow them away?
  4. What difference did you make?

And now that you’ve figured out what you want people to say, go and do all the things that will make them say it.

Here’s the clever piece

The clever piece is rather than shouting loudly to everyone think a little.

Use data to understand who would listen to your story and appreciate it more.

Use data to understand how to best get them to tell your story to all their friends.

Use data to change their behaviour and become more engaged up the engagement ladder.

Use data to get other people to sell your story

You are not the only one who is telling your story

Author: Andrew Mann

Managing Partner at NorthBailey. Having had senior marketing & insight roles at Tesco, Sainsbury's, Asda, Coop and M&S, I'm now using my experience & network to solve strategic marketing problems for NorthBailey clients

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