Strava is launching the first Global Bike to Work Day Challenge on Tuesday May 10th, #CommutesCount. I’ll be cycling to work using Strava will you?
STRAVA: the fitness app gives users access to cycling and running performance data.This is using customers own data combined with Google maps and geo-location to create tools and reports for themselves, a sort of Business Intelligence (BI) for customers or CI.
Access is free initially but users can upgrade to Strava Premium for a small monthly fee with added features. Strava focuses clearly on creating a great customer experience with a really simple sign up, and starting to get going, easy to use maps, and showing routes. Users compete against their own personal best with friends or people they don’t know but run or ride the same routes as them.
Strava is a data company that collects members data and effectively aggregates anonomised data to improve the community and make a profit:
Strava Metro analyzes the millions of human-powered commutes uploaded to Strava every week, then partners with urban planners to improve city infrastructure for cyclists and pedestrians using anonymized data.
Here’s how it all works:
DATA-DRIVEN BICYCLE AND PEDESTRIAN PLANNING
More than five million rides and runs are uploaded to Strava each week, and in cities, the majority of these activities are commutes. These activities have created trillions of data points on where people actually ride, run and walk in cities.
In 2014, Strava launched a data service called Strava Metro. Since then, Metro has worked with over 70 organizations around the world to understand how more than a half-million bicyclists and pedestrians choose to navigate through cities. Each of these organizations is using the anonymized data to understand the general flow of people across their streets over time.
With data like this, cities can better understand how people choose to interact with the network of roads, bike paths and intersections. The result is improved decision-making, smarter planning, safer streets and more people biking, running and walking.
Better data is a catalyst for change.
Check out earlier Blog on Strava: