# Data Pulse 42
When I was a student at Durham University we’d walk up to the A.1 , stick out our thumbs and Hitch a ride south. Sometimes we waited for a long time, and sometimes we had a very odd ride, but we had time and little money.
I’ve just driven my daughter back to Bristol University and things have changed dramatically in the last 30 years.
Bla Bla Car is a digitally enabled ride-sharing network, connecting travellers who are making similar journeys so that they can save on travel costs and meet like-minded from trusted community of more than 20 million verified members. it’s a great example of understanding customers stories and then developing a brand story using data and digital that works for customers , fitting for them .
Drivers who want to offer a seat in their car submit the details of their journey online and set a price per passenger. Someone looking for a lift can then search the offered journeys and book a place. After meeting at an agreed point and completing the journey, the users then rate each other. The feedback system promotes trust within the community so that people can feel safe and secure when sharing a journey
A fast growing example of a community sharing organisation that brings together users with excess capacity for their capital investment (someones car) with a user who has a need for that excess capacity, at in improved value for money .